Taylor Swift has joined tourism organisation NYC & Company to become New York City's Global Welcome Ambassador for 2014-2015 as part of a campaign called Welcome To New York, named after the first song on Swift's new album 1989, released today.

Fred Dixon, CEO of NYC & Company, said 'New York City is a truly welcoming city, and Welcome To New York perfectly exemplifies the unrivalled hospitality, energy and excitement that can be felt throughout all five boroughs. We are pleased to work with Taylor Swift to welcome visitors from around the world, as she was welcomed this year'.